Yara Zayafrom90 Day Fiancé: Happily Ever After?has launched a newbusiness selling luxury accessories for dogs, but the high cost of her products has sparked controversy. Originally from Ukraine, Yara moved to the United States on a K-1 visato marry Jovi Dufren, who is from New Orleans.
The couple got married in February 2020 and had a daughter named Mylay a few months later. Despitebeing together for over five years, their relationship has had its challengesin recent times. They are currently appearing in90 Day Fiancé: Happily Ever After?season 9to address their marital issues.

While working as reality TV stars, Yara and Jovi also hold regular jobs. Jovi works as an ROV supervisor, a position that requires him to be away from his family for weeks to months at a time.Yara, on the other hand, enjoys her role as a fashion influenceron social media, with a following of over 800,000 Instagram followers.
Additionally, she owns an online clothing store called Yara Zaya Shop, where she sells trendy women’s clothing.Yara also made an unsuccessful attempt to launch a makeup linea few years ago, facing accusations of falsely advertising her makeup products as vegan and cruelty-free.
Yara Has Launched Her New Luxury Dog Business
Yara Represents Tesoro Collezione In The US
In the recent episode of90 Day Fiancé: Happily Ever After?season 9, Yara discussed her new business idea of selling luxury accessories for dogs. During a confessional, Jovi expressed skepticism about Yara’s business idea, saying,“We don’t even have a dog.“Despite Jovi’s doubts,Yara appeared confident in her business plan, stating,“It’s not that hard.”
She has already launched an American branch of the European brand Tesoro Collezione, which offers a range of pet accessories, including harnesses, leashes, bags, and carriers.
According toTesoro Collezione USA,Yara now has a puppy named Mila. Yara describes Mila as a"spirited little dog"who quickly became part of her family and filled the void in her heart.
Fans Are Shocked By The Price Tag Of Yara’s Dog Travel Bag
Yara’s Pet Accessories Are Deemed Too Expensive By Fans
Yara’s confidence in her business idea is evident, but the steep prices of her pet accessories are causing a stir on social media. Herdog travel bag is listed at $1150, the crossbody bag at $450, and the collar at $75. An Instagram user bluntly said,“Girl I love you but your prices are too high.”
Another user chimed in,“Over a 1000.00 dollars for a dog is insane!!!!!“Someone else added,“It’s cute…. butnot affordablefor your everyday person…”
Can Yara’s New Business Turn Profitable?
Yara Has The Potential To Make Her Business Successful
While some fans may have criticized the high prices of Yara’s pet accessories, others admire the designs and are eager to purchase her products.
One Instagram user exclaimed,“Omg! This is so sleek and classy!“With a growing interest from fans in Yara’s business, itseems likely that she will achieve profitability in the coming months.
The website for Yara’s company,Tesoro Collezione, is already operational and user-friendly. The90 Day Fiancé: Happily Ever After?cast member has the potential to thrive in her business by connecting with the right target audience.
90 Day Fiancé: Happily Ever After?airs Sundays at 8 p.m. EDT on TLC.