Activision reports thatDestinynow has nearly 30 million subscribers after the April Update “re-engaged” theDestinycommunity and brought on more players.
Activision CEO Eric Hirshberg saidDestinycontinues to be strong even with competition, most likely referring toThe Division, which in many ways wastouted as direct competition toDestinyby critics and fans:
“So Destiny has nearly 30 million registered players now and our April content successfully re-engaged the community and was very well received. We think engagement has remained remarkably strong, even after the release of some competitive games in this genre."
But Hirshberg admitted that the content releases forDestiny’s Year Two have paled in comparison to the regular expansion release schedule from Year One, and that Activision is looking at ways to work with Bungie to get content out on a more regular basis:
“But it’s clear that our fans are hungry for more content than we’ve been able to create and that passion and loyalty from our fans is something that we don’t take for granted, which is why we’re working side-by-side with Bungie to make sure that in the future, we’re able to deliver a more consistent stream of great content and drive even more engagement.”
It’s unclear what exactly that will mean for creating more content forDestiny. The Activision-ownedHigh Moon Studios is known to be working onDestinycontent, presumably for either thelarge expansion expected later this fallor for thesequel promised for 2017. It could mean that High Moon or other Activision studios could be working alongside Bungie to help with delivering more content to fans in the future, or possibly that Bungie could get extra internal resources, backed by the publisher.
This news came during an earnings call where Activision reported a nearly $200 million increase in revenue over last year during the same period, as well as a 59% increase in revenue through digital channels, which includes microtransactions likeDestiny’sEververse Trading Company, although growth directly gained fromDestinywas not singled out.
