While most movie studios continue to push back on highly anticipated premieres until theaters are ready to fully reopen -especially in America-,Disneystepped out of the norm by deciding to releaseMulanon Disney+ Premiere Access, and it now looks like that gamble is paying off handsomely.
RELATED:Disney Will Release More Films on Premiere Access After Mulan
To get the math out of the way, this totals up to no less than $261 million only accounting for the United States “box office”, that will surely appease the company after a disappointing release that sawMulanseverely underperform in the Chinese market.
Added up with its worldwide release,Mulanis coming close to hitting the $300 million mark on a very similar budget toTenet, its main competitor, which hasfailed to rally crowds to American theaters, something Disney decided against altogether, which in hindsight was the proper move.
That isn’t the end of the good news for Disney, whose Disney+ app also saw a 68% increase in downloads on the weekendMulanmade its debut. All things considered,Mulan’smixed reception by critics and audiences has not affected the business side of things, and that’s before taking into account that, unlike movie tickets, Disney gets to keep 100% of the profits it makes from streaming the film.
Under this scenario, if Black Widowis deemed to be a financial risk for theatrical release in North America, Disney could easily be tempted to forgo it completely, take the streaming route again and start setting a new distribution scheme currently out of its competitors' grasp. After all, if even a controversy ladenMulancan pull in such big numbers on streaming alone, what can Disney expect out of a MCU film starring Scarlett Johansson as the first female solo Avenger?
Mulanwill be available with no extra charge on Disney+ starting December 4.
