Sanriojust unveiled a major announcement that will drastically impact the anime world going forward.The company has joined forces with IG Port, the company that owns Production I.G., Wit Studio, and Mag Garden,seeming to suggest that the franchise will venture even further into the world of anime and manga in the near future.
Hello Kittyand her friends are some of the most treasured characters in pop culture, not just in Japan where they were initially created, but worldwide, making them the perfect subjects for an anime or manga series of their own. The company has even been involved in successful television and film projectsinvolving Sanrio’s cutest characters already, including an upcoming animated show produced by IG Port’s Wit Studio.
Sanrio and IG Port Team Up, Which is Fantastic News For Anime’s Future
Sanrio is Now the Fourth-Largest Shareholder of IG Port, Creating Potential for Future Collaborations
According to an update fromAnime News Network,Sanrio is now IG Port’s fourth-biggest shareholder after acquiring sharesin the recent team-up between the two companies. This partnership is not the first time Sanrio and IG Port have worked together; IG Port’s Wit Studio isalready animatingMy Melody & Kuromi,an upcoming Sanrio project set to air on August 12, 2025, exclusively on the Netflix streaming platform.
My Melody and Kuromi, two bunnies with opposite outlooks on life, are two of Sanrio’s most adorable characters, and their new Netflix show will feature the unlikely but solid bond between the duo. My Melody is bubbly and upbeat, while Kuromi is more mischievous and daring, but despite their personality differences, they are best friends and get along despite occasionally butting heads. The show, animated by Wit Studio, will be portrayed in a unique stop-motion style, revealing the multifaceted talents of the animation studio.
The New Partnership Offers Sanrio More Opportunities to Create Anime
More Sanrio Animes Will Likely Emerge in the Coming Years Because of The Partnership with IG Port
My Melody & Kuromiis not Sanrio’s first television show, as the company has also releasedGudetama: An Eggcellent Adventure, Aggretsuko,and a handful of others. Taking into account Sanrio’s new relationship with IG Port, there are now even more opportunities for Sanrio to create high-quality animated series based on their characters. The company already has an established past with Wit Studio, and now that their working relationship is more solidified, there are even more chances for collaboration between the studio and the entertainment company.
Taking into account Sanrio’s new relationship with IG Port, there are now even more opportunities for Sanrio to create high-quality animated series based on their characters.
Wit Studio has created a number of successful animes, includingAttack on Titan, Spy x Family,andVinland Saga.A studio of Wit’s caliber is definitely equipped to handle future Sanrio endeavors, andIG Port has set aside a whopping 1 billion yen specifically for Sanrio-related projects.The team-up will be an advantage for both companies by combining Wit Studio’s stellar animation, IG Port’s status in the industry, and Sanrio’s history and fanbase, and anime viewers will also benefit, since newSanrioanime series will hopefully debut soon for everyone to enjoy.
