Sanrio is making this summer even cuter with the launch of two freshHello Kitty-themed merchandise collections. Partnering once again with Japanese fashion retailer Avail, the brand is delivering an irresistible lineup that blends trend-savvy design with beloved characters. Whether fans are into nostalgic throwbacks or sun-soaked vibes, these new collections offer something special for every Hello Kitty lover.
The two lines, the “Sun-Kissed Series” and the “Heisei Kogal Series”, have very different styles but share the same attention to detail and adorable aesthetics, according toEssential Japan.Set to drop on June 21 in Avail stores and online, both collections are jam-packed with accessories, clothing, and household goodiesdesigned to brighten up any summer wardrobe and space.
Soaking Up the Sun With the Hello Kitty ‘Sun-Kissed Series’
Hello Kitty Embraces the Heat With Swimwear, Sunglasses, and Style
Nothing screams summer like Hello Kitty lounging in beachwear and sunnies, and that’s exactly what the “Sun-Kissed Series” delivers.This collection is all about vacation energy, with sun-tanned Hello Kitty motifs printed across cozy roomwear, adorable towels, and beach-ready footwear.From plush cushions and bath mats to travel-friendly accessories like portable chairs and compressible storage, the range blends utility with Sanrio’s signature charm.
The prices are equally cheerful, with socks starting at just around $2.70 USD (390 yen) and larger items like roomwear and sandals topping out at around $15.90 USD (2,300 yen).Even household items like wall hangers, tissue box covers, and kitchen mats get a summer makeover, making it easy to bring a playful splash of Hello Kitty sunshine into every corner of fans' lives.
‘Heisei Kogal Series’ Brings Back Y2K Glam With a Sanrio Twist
Gyaru Style Meets Sanrio in This Bold Throwback Collection
For fans of vintage Japanese fashion, the “Heisei Kogal Series” taps into the nostalgic glam of late ’90s and early 2000s Tokyo street style.Featuring Hello Kitty and friends decked out in leopard print, hot pink, and gyaru accessories, this collection celebrates the bold “kogal” look that’s seeing a major revival. Expect keychains, tote bags, vanity pouches, and even folding mirrors with a distinctly Y2K flair.
Highlights include double acrylic keychains (around $5.50 USD or 800 yen), stationery sets (around $3.80 USD or 550 yen), and fashion pieces like graphic tees and anklets, perfect for mixing a bit of retro edge into your current wardrobe. It is a fashion-forward celebration of Hello Kitty’s versatility, and a reminder that cute never goes out of style.
Whether fans are soaking up rays or reliving Heisei-era fashion, Sanrio’s latest drop has something to love.
Whether fans are soaking up rays or reliving Heisei-era fashion, Sanrio’s latest drop has something to love. With prices that won’t break the bank and designs that are dripping in charm,these collections are a must forHello Kittycollectorsand casual fans alike. Be ready to shop when they hit Avail stores and the online shop on June 20 at 8:00pm PST and 11:00pm EST. .
