An Indiana universityesports teamhas come up with a clever logo to combine school pride and gaming tradition. A Reddit user attending the school shared a picture of the logo yesterday, which belongs to the Indianapolis based private university, Butler University.
Butler University has been recognized as an outstanding private university for both academics and athletics for many years now. With esports continuing to rise in popularity,schools at almost every level of educationare creating spaces for gamers to show off their skills. Butler’s esports team has been active since 2017, but it seems their logo is now drawing more attention for its creativity and professionalism.
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One glance at the Butler esports team’s logo is all it takes to appreciate the design, but there’s more detail to be found in a closer look. The logo is an incredible example of an ambiguous image, and the combined forward and backward facing gamepads successfully imitate the team’s bulldog mascot with surprising clarity. The gamepads themselves manage to evoke the spirit of gamepad play regardless of brand with a design that mimics controllers ofboth Xbox and PlayStation varieties.
The nose and eyebrows of the bulldog are nice touches, along with the slightly chewed “B” tag to highlight the university name. The collar spikes can even be visualized as a laurel wreath, placing the central gamepad on a pedestal of importance. With this well-designed logo there’s no doubt the Butler esports team will be representing their university inesports tournamentswith style and class.
Though Butler University is better known for its basketball and cross country championships, the university esports team will have plenty of time to prove its mettle. Despite manyevent cancellations right nowdue to the coronavirus, esports remains a growing sport with more teams and players looking to join in on the action. For now, Butler University can be confident in the knowledge that they have a logo that represents both their school and the spirit of gaming remarkably well.
