PerDeadline, Warner Bros. Discovery has debutedan “extra member add-on” feature on Maxto limit account sharing outside the primary account holder’s household. The new feature would allow users to transfer an adult profile to an extra-member account, which has its own login credentials and can stream from one profile on one device at a time while enjoying the same benefits as the primary account owner. The feature is available at $7.99 per month (plus tax). Warner Bros. Discovery’s CEO of Global Streaming and Games, JB Perrette, said in a statement:
What This Means For Max Subscribers
Extra Member Add-On Is Going Into Effect On Max
Warner Bros. Discovery’s new plan for Max is very similar to Netflix’s previous move, which also allows the extra member to set up their profile and passwords. On the other hand, Max, which generally costs slightly more than Netflix,also charges more for the extra personthan its competitor.Max’s basic planwith ads starts at $9.99 per month, whereas Netflix’s standard plan with ads starts at $7.99 per month and allows users to add an extra member for $6.99 per month.
Our Take On Max’s Extra Member Add-on
Max Offers Options As It Ends Password Sharing
Max’s ending the era of password sharing has long been forecasted afterseveral streaming servicesmoved to combat a practice that, for many years, was considered acceptable and encouraged. Max is arguably a little late to the game, but with Warner Bros. Discovery joining the change, it seems thatthe streaming industry is collectively moving away from password sharingtoward a more household-oriented account structure.
