TheTwitchstreaming service is known for a lot of things such as inconsistent application of its banhammer and a few personalities such as Dr Disrespect. Occasionally, it is also defined by some type of controversy like whenNinja called Twitch outshortly after leaving the platform, yet the latest detail to bring the service to the forefront is a recent partnership, or more specifically, the memes that said partnership spawned.

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Since then, people have been quick to criticize Twitch and Coke over this, with many saying the ad was “actually the best Pepsi ad.” Variety would go far to change the narrative here, but as is the case with most things on the Internet, there wasn’t a whole lot of time for course correcting. This Twitch Coke ad has evolved into its own meme, with variousTwitch streamersnow parodying the screeching, over-the-top showcases of the ad in various ways.

Scouring social media, there are quite a few who chose the simple path of turning the text of the above ad into a copypasta to be easily and widely shared. Others took it a step further, with perhaps Afghan Veteran and Twitch streamerAmericanDad (not to be confused with the TV Show)taking the cake. In a video where he shows a slightly-hyperbolic parade of Twitch coke ads, he leaves after and is then shown with a cart load of Pepsi to drink later, thereby echoing the sentiment that this could actually be a Pepsi ad.

It’ll be interesting to see what becomes of this meme. Most are often overnight successes, like the variousXbox Series X comparison memes, but it’s not impossible to see a meme slowly build up in terms of popularity. Of course, given that the ad will likely be changed or reduced at some point, it may not even get that far. But for those who enjoy memes, it’s hard not to get a chuckle out of the Twitch Coke ad, at least when not actually watching it.

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