Summary
Microsoft is considering the idea of offering people in select regions free game streaming over itsXbox Game Passservice in exchange for ad views. Such a strategy could help the American tech giant tap into markets that would have otherwise been unreachable.
In an interview that he gave at the Wells Fargo TMT Summit that was held on November 28, Stuart described a vision of offering xCloud in regions like Africa, India, and Southeast Asia in exchange for ad views. “[In these] places that aren’t console-first, you can say, ‘hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?'” Stuart explained, according to a transcript provided byTweaktown. Many countries in the regions the executive mentioned have no official support for Xbox Game Pass Ultimate, therefore they also have no official support forXbox’s cloud gaming service.
Microsoft stopped announcing Xbox sales figuresbecause the company believes numbers alone do not show how well the brand is performing against its competitors, Stuart also said at the Wells Fargo 2023 TMT Summit. Xbox head Phil Spencer has been parroting the sentiment for the longest time, insisting that the brand’s success was determined by the number of people who used Xbox services and the amount of time they spent on the ecosystem.
Xbox Game Pass Ultimate
Xbox Game Pass Ultimate is the highest tier of Microsoft’s flagship game subscription service that offers over 100 game titles that you can play with a single purchase, making it one of the most outstanding value propositions of the Xbox ecosystem to date.
